Companies must deliver superior experiences in proximity to where business happens. After all, customers and consumers are mainly located "at the edge," making full use of new devices and opportunities for interaction. This is also the case with lighting manufacturer...
Suppliers, customers, and partners can collaborate instantaneously in a digital ecosystem. This drives efficient decisions, innovation, and amplified value. Such as at the Dutch state benefit provider SVB, where ecosystem participation accelerates improvements. “We...
The value of the subscription economy is mainly in the experience. If customers or consumers want to exchange traditional ownership for use-based models, the ease of use simply has to be better than what people were used to. “Only then will people no longer cling to...