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How do you best sell experiences digitally?
30 maart 2023 @ 12:30 - 15:30
How do you best sell experiences digitally? How do you set innovative trends? How do you begin a profound transformation within an industry that is slow to adapt?
On March 30, we will host a roundtable with Tahnee Schlachter, Director of Digital Selling at PVH, the fashion house behind global brands Calvin Klein and Tommy Hilfiger.
A decade ago, PVH was the first in the industry to digitize wholesale sales and buying experiences. This move revolutionized the fashion world and ushered in the era of the digital showroom. And PVH continues to push the boundaries in digitizing the E2E value chain. The Digital Showroom has dramatically increased efficiency for the company, vendors, and B2B customers and reduced waste. Storytelling capabilities have improved, and PVH has positioned its brands as tech pioneers in the digital “space. And the company is far from finished!
PVH continues experimenting with breakthrough technology to serve buyers in our new mixed reality best. Think 3D product creation, digital fashion in gaming, Web3 spaces, and more.
Driving digital transformation in fashion is not a unique process. All industries must constantly and consistently evaluate to know if they are falling behind. PVH has learned that change can be difficult but necessary and that the challenges are always worth the rewards.
Tahnee Schlachter leads the process of transformation and digitization in B2B sales for PVH and can tell you all about it. And she will do so on Thursday, March 30, from 12:30-15:30 in Amsterdam. Would you like to join this roundtable? RSVP below.