Becoming a “tech company” is a certain ambition for many organizations. And although not everyone gets into it, following striking examples within retail, finance, and manufacturing always pays off. But how do you become a tech company?
‘Experience, duurzaamheid en samenwerking onder architectuur’
Samenwerking, zoeken naar eenvoud, doen wat goed is voor de samenleving en onderscheidende ervaringen. Kernbegrippen van CIODAY2022 en niet toevallig betrekking hebbend op wat vaak wordt aangeduid als Dutch Design.
“Give consumers designing power at the digital edge”
Companies must deliver superior experiences in proximity to where business happens. After all, customers and consumers are mainly located “at the edge,” making full use of new devices and opportunities for interaction. This is also the case with lighting manufacturer Signify, according to Global Commercial Director Kevin Raaijmakers. “If you want to give your customers design power, you have to offer them the right tools on the spot.”
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