Ad de Goeij is the Global Director IT Commerce at Friesland Campina, where he leads the global team delivering innovative technology products and services across the commercial domain. He oversees IT strategy and operations for seven business groups active in over 30 countries, championing digital transformation that empowers commercial excellence. Under his leadership, the team enhances customer experience, streamlines operations, and drives data‑driven decision making.

In April 2025, Ad’s impactful leadership and collaborative approach earned Friesland Campina the prestigious “Most Innovative Ecosystem” award at the CIO Magazine Innovation Awards held during the Innovation Summit. This accolade highlights his success in fostering a technology ecosystem that enables seamless integration, partnership, and innovation across global markets.